Hi-Standard Dog Food

Package Design + Website Development + Social Media + Print Projects
Hi-Standard Dog Food is a national dog food company whose parent brand collectively sells products in 47 states and 7 countries. We were asked to help redesign a product logo which quickly expanded in helping redesign the entire core product line for Joy. Redesigning the All New Joy Pet Food Performance Line was only the first step in a complete brand overhaul for Joy Pet Food. We worked with Joy to bring each of their product packaging design up to a much more modern and professional look which inspired changes all across the rest if the brand from business cards, letterhead and envelopes to trade show booths and a brand new website.

Client: Wade Gracewski
Industry: Pet Supply
Services: Web design, packaging, print design
"As a company that does business across the US and internationally, it is important for Hi-Standard Dog Food to have a strong brand. AlterEgo has done an excellent job helping us develop our companies marketing and sales materials. From a complete re-design of our product line to trade show banners and promo materials, AlterEgo stands alone as the best marketing firm we have ever worked with! I highly recommend Nic and his team for anyone looking for a professional and enthusiastic marketing company."
Skyler Graskewicz, CFO
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