Hi-Standard Dog Food is a national dog food company whose parent brand collectively sells products in 47 states and 7 countries. We were asked to help redesign a product logo which quickly expanded in helping redesign the entire core product line for Joy. Redesigning the All New Joy Pet Food Performance Line was only the first step in a complete brand overhaul for Joy Pet Food. We worked with Joy to bring each of their product packaging design up to a much more modern and professional look which inspired changes all across the rest if the brand from business cards, letterhead and envelopes to trade show booths and a brand new website.