We build brands using the “Hero’s Journey” algorithm. The Hero’s Journey is a set of observations made about the epic stories and literature of mythology, in which each hero follows a similar path, but in their own unique way. While every hero goes through their own unique trials and tribulations, each one is pursuing an ultimate goal. The same can be said in the world of business and branding. Every individual, idea, business, or organization has a unique mission that makes them special, and each one is working through trials every day in pursuit of that mission. At AlterEgo, we understand how impactful a unique mission can be, which is why we bring these stories to life for the world to see! Let us help you bring your mission to the surface, and build a brand like no other.