My name is Gabrielle Porter, but Gabi for short, or Gabs if we are pals. I am the Digital Director for AlterEgo Marketing, and I have worked with this wonderful, life changing company since March 17, 2020. (Yes, the day the world shut down.) As Digital Director, my day to day is ever changing, which is another reason I love it.
Some of the primary responsibilities in my department include website design & development, search engine optimization, and search engine marketing. And, for someone who doesn’t live and breathe digital marketing, that basically means we build websites, help those websites rank in Google’s eyes, and curate ads for the digital space. I am lucky enough to work alongside amazingly talented designers, hard working staff, determined leaders, and one maniac that started it all.
I have always had a fascination for everything in the digital realm. It started with a photoshop class in high school which evolved into a very basic html course where we created our very own, one file website. That was it, I was hooked. I began downloading coding language apps on my phone and slowly but surely dove into the world of digital. But when it was time to pick a college major I was drawn to business. And now, I am able to surround myself with two of my passions. I love the organized chaos of the office as well as the creative challenge of building a website from scratch.
